I'm an industrial designer who believes in balance.

For me, the best way to create a positive end user experience is to apply a well-rounded design methodology—one that considers consumer needs, the market, and the constraints. Over the past five years I’ve successfully developed numerous products from concept to market, but I still have plenty to learn. I don’t take myself too seriously, and I pride myself on being a dependable member of a collaborative team. I've lived up and down the east coast, but I currently live in Cambridge, MA, where I am pursuing a Master's Degree in the Integrated Design & Management program at MIT.

THE OUTDOORS

Camping, hiking, canoeing

MAKING MUSIC

Banjo, guitar, euphonium

CARTOONING

Published in The Collegiate Times

HOME BREWING

Three batches in, but still learning!

INTERESTS

A collection of sketches, illustrations, and doodles, ranging from professional work to personal interests.

This MIT team project was executed in six weeks. As part of the assignment, we designed a product, manufactured 80 units, marketed the final solution to consumers, and sold all of the inventory in Fall 2015.

User ethnography was used to identify pain points and optimize the overall experience for the new generation of Kobalt Tile Saws. Launched Summer 2015.

Targeting heavy DIY users, this saw includes a collapsible integrated stand and on-board storage for accessories. It has quickly become one of the most successful table saws sold at Lowe's. Launched Fall 2012.

Extensive on-site user research led to a series of user-centric features, including a compact form factor, intuitive control set, and improved safety. Launched Summer 2012.

A collection of work executed during a 9-month internship at TTi, the parent company owning a number of  power tool brands, including Ridgid and Ryobi.

This line of tools features color-coded bands on sockets and wrenches to differentiate Metric/English units, and blow-molded cases that nest with one another for easy storage and in-store display. Launched Summer 2011.

Developed during a 3-month internship at Motorola, this concept product is intended to improve communication, work flow, and efficiency for restaurant wait staff. Summer 2008.

Design Research

Brainstorming

Rapid Conceptualization

Ideation Sketching

2D & 3D Rendering

CAD Modeling

Prototyping

Design for Manufacturing

Illustrator

Photoshop

InDesign

Flash

Wacom Cintiq

Sketchbook Pro

Corel Painter

SolidWorks

Autodesk Alias

Rhinoceros 3D

Keyshot

Photoview 360

Microsoft Office

MIT

Cambridge, MA

 

Virginia Tech

Blacksburg, VA

 

 

Lowe’s Companies, Inc.

Mooresville, NC

 

 

 

 

 

 

 

 

Techtronic Industries, Inc.

Anderson, SC

 

 

 

 

Motorola, Inc.

Holtsville, NY

 

 

 

 

Kobalt 10” Table Saw

 

 

Tuvie.com

 

 

Virginia Tech

 

 

 

M.S., Integrated Design and Management

School of Engineering + Sloan School of Management

 

B.S., Industrial Design

School of Architecture and Design

 

 

Industrial Designer - Kobalt

Lead designer for Kobalt Handheld and Benchtop Power Tools categories within Lowe’s Product Design & Development team. Responsible for all phases of design process from concept to in-store: market research, design research, conceptualization, communication of design intent, CAD modification, sample review, development of on-product and point-of-purchase graphics. Experience in communicating with overseas manufacturing, managing external design resources, and collaborating with cross-functional teams: Branding, Merchandising, Engineering, and Global Sourcing.

 

Industrial Design Intern

Worked on both Consumer and Professional Power Tools teams for Ridgid, Ryobi, and Craftsman brands. Executed concept drawings/renderings and generated CAD models using SolidWorks. Created graphics and presentations for internal and external communication.

 

Industrial Design Intern

Operated within Innovation & Design team of Motorola’s Enterprise Mobility Business division. Developed a concept product to ease workflow and communication for restaurant wait staff.

 

 

Patent Pending

Push stick storage system (app. #14/499,446)

 

Featured Designer

Motorola “Cinch” project promoted

 

Student Merit Runner-Up

Chosen by faculty to be recognized at IDSA Southern District Conference

 

Top 3 Finalist

Student Business Concept Competition

 

Excellence in Industrial Design Award

Honored by faculty as the most outstanding Junior

 

Jun 2017 (expected)

 

 

May 2009

 

 

 

Aug 2010 - Aug 2015

 

 

 

 

 

 

 

 

 

Aug 2009 - May 2010

 

 

 

 

 

May 2008 - Aug 2008

 

 

 

 

 

Sep 2014

 

 

Jul 2010

 

 

Mar 2009

 

 

Mar 2009

 

 

Apr 2008

EMAIL:

CobleBW@gmail.com

 

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Copyright 2015 | Ben Coble

CONTACT

Resume [208 KB]

Work Sample [3.18 MB]