I'm an industrial designer who believes in balance.

For me, the best way to create a positive end user experience is to apply a well-rounded design methodology—one that considers consumer needs, the market, and the constraints. Over the past eight years I’ve successfully developed numerous products from concept to market, but I still have plenty to learn. I don’t take myself too seriously, and I pride myself on being a dependable member of a collaborative team. I've lived up and down the east coast, but I currently live in Cambridge, MA, where I am a Senior Industrial Designer at Keurig.



Biking, camping, hiking


Banjo, guitar, euphonium


Published in The Collegiate Times


Current favorite: Doppelbock

A collection of sketches, illustrations, and doodles, ranging from professional work to personal interests.

Targeting heavy DIY users, this saw includes a collapsible integrated stand and on-board storage for accessories. It has quickly become one of the most successful table saws sold at Lowe's. Launched Fall 2012.

The SWIFT carry-on bag provides easier access to your belongings, and folds completely flat for storage. Completed over the course of 12 weeks in the Spring of 2016 as part of the MIT Integrated Design and Management program.

Extensive on-site user research led to a series of user-centric features, including a compact form factor, intuitive control set, and improved safety. Launched Summer 2012.

Another MIT team project, this was executed in six weeks. As part of the assignment, we designed a product, manufactured 80 units, marketed the final solution to consumers, and sold all of the inventory in Fall 2015.

A collection of work executed during a 9-month internship at TTi, the parent company owning a number of  power tool brands, including Ridgid and Ryobi.

User ethnography was used to identify pain points and optimize the overall experience for the new generation of Kobalt Tile Saws. Launched Summer 2015.

Developed during a 3-month internship at Motorola, this concept product is intended to improve communication, work flow, and efficiency for restaurant wait staff. Summer 2008.



Design Research


Rapid Conceptualization

Ideation Sketching

2D & 3D Rendering

CAD Modeling


Design for Manufacturing





Wacom Cintiq

Sketchbook Pro

Corel Painter


Autodesk Alias

Rhinoceros 3D


Photoview 360

Microsoft Office


Cambridge, MA


Virginia Tech

Blacksburg, VA



Altitude, Inc.

Somerville, MA



Lowe’s Companies, Inc.

Mooresville, NC








Techtronic Industries, Inc.

Anderson, SC




Motorola, Inc.

Holtsville, NY




Industrial Designers Society of America


Patent Pending



Virginia Tech




M.S., Integrated Design and Management

School of Engineering + Sloan School of Management


B.S., Industrial Design

School of Architecture and Design



Experience Design Apprentice

Executed both client-based and internal projects ranging from industrial design, experience design, and user interface design for design consulting firm.


Industrial Designer - Kobalt

Lead designer for Kobalt Handheld and Benchtop Power Tools categories within Lowe’s Product Design & Development team. Responsible for all phases of design process from concept to in-store: market research, user research, conceptualization, communication of design intent, CAD modification, sample review, development of on-product and point-of-purchase graphics. Experience in communicating with overseas manufacturing, managing external design resources, and collaborating with cross-functional teams.


Industrial Design Intern

Worked on both Consumer and Professional Power Tools teams for Ridgid, Ryobi, and Craftsman brands. Executed concept drawings/renderings and generated CAD models using SolidWorks.


Industrial Design Intern

Operated within Innovation & Design team of Motorola’s Enterprise Mobility Business division.



Gianninoto Graduate Scholarship

Awarded for work exhibiting excellence in the field of Industrial Design


Kobalt Portable Table Saw

Push stick storage system (app. #14/499,446)


Student Merit Runner-Up

Chosen by faculty to be recognized at IDSA Southern District Conference


Excellence in Industrial Design Award

Honored by faculty as the most outstanding Junior


Jun 2017



May 2009




May 2016 - Aug 2016




Aug 2010 - Aug 2015









Aug 2009 - May 2010





May 2008 - Aug 2008





Jul 2016



Sep 2014



Mar 2009



Apr 2008

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Copyright 2018 | Ben Coble



Work Sample [4.4 MB]