I'm an industrial designer who believes in balance.
For me, the best way to create a positive end user experience is to apply a well-rounded design methodology—one that considers consumer needs, the market, and the constraints. Over the past five years I’ve successfully developed numerous products from concept to market, but I still have plenty to learn. I don’t take myself too seriously, and I pride myself on being a dependable member of a collaborative team. I've lived up and down the east coast, from New York to South Carolina, but I currently reside outside of Charlotte, NC, where I work in the Product Design & Development group at Lowe's.
Camping, hiking, canoeing MAKING MUSIC
Banjo, guitar, euphonium CARTOONING
Published in The Collegiate Times HOME BREWING
Three batches in, but still learning!


A collection of sketches, illustrations, and doodles, ranging from professional work to personal interests. Targeting heavy DIY users, this saw includes a collapsible integrated stand and on-board storage for accessories. It has quickly become one of the most successful table saws sold at Lowe's. Launched Fall 2012. Extensive on-site user research led to a series of user-centric features, including a compact form factor, intuitive control set, and improved safety. Launched Summer 2012. User ethnography was used to identify pain points and optimize the overall experience for the new generation of Kobalt Tile Saws. Scheduled to launch Spring 2015.
This line of tools features color-coded bands on sockets and wrenches to differentiate Metric/English units, and blow-molded cases that nest with one another for easy storage and in-store display. Launched Summer 2011. A collection of work executed during a 9-month internship at TTi, the parent company owning a number of power tool brands, including Ridgid and Ryobi. Mobile storage for youth soccer coaches, accommodating all of the necessary equipment. Completed as a Senior Thesis at Virginia Tech in 2009. Developed during a 3-month internship at Motorola, this concept product is intended to improve communication, work flow, and efficiency for restaurant wait staff. Summer 2008.
Design Research
Rapid Conceptualization
Ideation Sketching
2D & 3D Rendering
CAD Modeling
Wood/Metal Shop Experience
3D Printing Illustrator
Wacom Cintiq
Sketchbook Pro
Corel Painter
Autodesk Alias
Rhinoceros 3D
Photoview 360
Microsoft Office
Industrial Designer - Kobalt Jul 2012 - present
Lead designer for Kobalt Handheld and Benchtop Power Tools categories within Lowe’s Product Design & Development team. Responsible for all phases of design process from concept to in-store: market research, design research, conceptualization, communication of design intent, CAD modification, sample review, development of on-product and point-of-purchase graphics. Experience in communicating with overseas manufacturing, managing external design resources, and collaborating with cross-functional teams: Branding, Merchandising, Engineering, and Global Sourcing. Product Design Specialist Aug 2010 - Jul 2012
Contract designer on Lowe’s Functional Hardlines team. Designed for private brand assets Kobalt and Allen + Roth across multiple product categories: hand tools, garage storage, and home organization. Industrial Design Intern Aug 2009 - May 2010
Worked on both Consumer and Professional Power Tools teams for Ridgid, Ryobi, and Craftsman brands. Executed concept drawings/renderings and generated CAD models using SolidWorks. Created graphics and presentations for internal and external communication. Industrial Design Intern May 2008 - Aug 2008
Operated within Innovation & Design team of Motorola’s Enterprise Mobility Business division. Developed a concept product to ease workflow and communication for restaurant wait staff. B.S., Industrial Design May 2009
Cum Laude, Cumulative GPA 3.56/4.0 Patent Pending Sep 2014
Push stick storage system (app. #14/499,446) Featured Designer Jul 2010
Motorola “Cinch” project promoted Student Merit Runner-Up Mar 2009
Chosen by faculty to be recognized at IDSA Southern District Conference Top 3 Finalist Mar 2009
Student Business Concept Competition Excellence in Industrial Design Award Apr 2008
Honored by faculty as the most outstanding Junior
Lowe’s Companies, Inc.
Mooresville, NC Techtronic Industries, Inc.
Anderson, SC Motorola, Inc.
Holtsville, NY Virginia Tech
Blacksburg, VA Kobalt 10” Table Saw Tuvie.com Virginia Tech
CobleBW@gmail.com PDF DOWNLOADS:

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Copyright 2015 | Ben Coble
Resume [208 KB] Work Sample [3.18 MB]